Corporate Video: Working with a Videographer See full series list
EPISODE:
Using AI Tools for Video Planning (Before and After You Press Record)
AI is everywhere right now. But here’s the key: AI will never replace the human connection that makes business video effective.
What it can do is make your planning process faster, smoother, and more effective.
In this episode of Working with a Videographer, Eric Wylie shares practical ways you can use AI tools before and after you press the “record” button — so you can manage projects efficiently, while keeping the human heart of communication intact.
In this short episode, you'll learn:
- Where AI fits in video planning (and where it doesn’t)
- How AI can support scripting without replacing your voice
- Ways AI can help visualize and align on ideas before recording
- How AI can help after recording with transcription, captions, and repurposing
This video series is designed to assist corporate communicators and business owners understand the video production process, the many ways video can support business processes and revenue, and how to select and work with a videographer.
In this series, video production veteran Eric Wylie of Wylie.Video shares his expertise after years as a corporate communications professional and freelance corporate videographer, editor, and voiceover artist.
TRANSCRIPT:
AI is everywhere right now. But know this: AI will never replace the human connection that makes business video effective.
What it can do is make your planning process faster, smoother, and more effective.
In this episode of Working with a Videographer, we’ll look at how you can use AI tools before and after pressing the ‘record’ button — so you can manage your projects efficiently, while keeping the human heart of communication intact.
Hi! Welcome! If we haven’t met yet, I’m Eric Wylie – I work with businesses to meaningful video productions.
Some people have very strong feelings about the use of AI tools. Some of those considerations are legal…some are environmental…and others ethical.
I’m a proponent of responsibly using tools that help reduce workloads. Systems and tools that can take care of the busy-work, so that I can focus on the creative and messaging tactics of a production. So let’s talk about AI tools, and how they can fit into the corporate video production workflow.
AI isn’t about replacing creativity — it’s about streamlining preparation.
You can use AI to brainstorm video concepts aligned with your business goals.
You can research audience questions, pain points, or trends.
Generate rough outlines or story frameworks.
That means that by the time you sit down with your videographer, the first draft of your script can be halfway there.
So then when you have these concepts fleshed out and a plan for your video, you can use AI tools to start building your script…
Drafting bullet points.
Testing different ways to write things to bring clarity.
Trimming long messages into shorter, more digestible versions.
But here’s the key: AI shouldn’t write your final script.
Your tone, your culture, your company voice — those come from people. Your videographer can work with you to help refine that script for delivery, pacing, and authenticity.
AI-enabled tools can also help you visualize ideas early:
Sketching concepts and generating quick reference storyboard images.
It's a way to give non-visual thinkers a way to “see” the project.
This speeds up alignment, reduces miscommunication, and ensures everyone is on the same page before recording starts.
AI can help again after the camera is put away.
AI tools can transcribe the audio to create captions for accessibility – I have that tool built-in to my video editing software and use it all the time. Transcriptions also might be useful for your legal department if you work in a heavily regulated industry.
AI can take those transcriptions and generate language translations for inclusivity – but always have someone proficient in that language check it over.
These tools can also create summaries or even select sections that would make good highlight clips for repurposing long-form content as reels or other short-form uses.
These tools free up time and resources — so you and your videographer can focus on using human skills to make your video resonate with viewers.
AI can’t shake a hand, look into a camera, or tell a story with heart. But it can make planning and prep more efficient — giving you more time to focus on the human element that really connects with your audience.
So, think about where YOU could be using AI tools to save time in planning — so that you can focus your energy on making human connections.
That balance is the sweet spot for business video in the AI era.
If you have thoughts or questions, please share them in the comments, or get in touch.
Thanks for watching – I hope to see you again, next time.